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My design team had the great privilege with being creatively responsible for Disney's first foray into the growing world of NFTs. 

The best way to understand NFTs is to think of them like a virtual collectible figurine or trading card; certain editions are worth more than others, and the lower the mint number, the more coveted these collectibles become. 

This project has allowed me to learn so much about the community of virtual collecting, and how to best serve these groups. We're always trying to push the boundary by adding music, interactivity, and functionality.