interactive walk through
Working with every Gaylord property in the nation and their "Ice!" show, we created an interactive, walk through experience that encouraged guests to touch and learn about how ice sculptures are made.
Beginning with how the ice is made in an Amish-run ice factory in Middlefield, Ohio, we brought a documentary crew to learn more about the process of creating, dying, and transporting the 300 pound ice blocks that the carvers would ultimately sculpt.
Then, we flew from location to location and learned from each of the sculptors, who were flown out from the ice carving capital of the world, Harbin, China.
We designed, shot, edited, and fabricated everything in house.
The exhibit included a sensory touch table to encourage guests to feel large blocks of ice, a historical display containing handmade model vignettes of famous moments in ice carving history, and several interactive "crates", on which guests could push buttons and learn about the subject of ice carving.